Japanese real estate developer Mitsui Fudosan announced on January 28 the launch of the new hotel brand “sequence” which features cutting edge designs by a collaboration with designers and creators and offers unique and valuable experiences. The first property under the brand will open in Shibuya, Tokyo in June, followed by Gojo in Kyoto and Suidobashi in Tokyo. Miyashita Park hotel in Shibuya which was designed and built by Takenaka Corp. has eight stories and 10,000m2 floor area in total.

The brand’s philosophy is “pleasant relationship with people and the city.” It targets at all generations of domestic and international guests as the people’s lifestyle and values are diversifying. Under the brand’s concept, Smart, Open and Culture, cashless payments and facial recognition system will be applied to create a flexible and relaxing environment. Cultural events and exhibitions will be taken place at a bar in the hotel. The 8,260m2 Kyoto hotel will open in July and the Suidobashi hotel this fall.
(2020/01/29)